What about creativity in annual reports? Shouldn´t the correct facts in the given corporate design be enough?
There is an area for creativity: The fit of picture and copy. Pictures with a pure illustration function can´t tell a story. And it´s the story which brings worth to a brand especially a corporate brand.
Annual Design offers solutions which go beyond the common search in photo stocks.
This process of optimizing the word-picture-fit we call creativity. It brings its return in greater attraction and a higher trustability of the enterprise as a whole.
