A common reader is occupied by an annual report around five minutes. In face of the nearly 100 pages of a common report the conclusion is: The report can´t be very interesting, it´s just glanced through but not read.
Annual Design has these circumstances in mind when creating the report. The construction should be interesting enough to transport the core messages to the important target group.
An interesting copy is vital; experienced copy writers from the advertising departement do their fine job in important sections.
